Reputation Management Glossary
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Alerts - as in Google Alerts is a free service which can better one’s awareness of new content containing specific keywords. Examples of terms which can be tracked are names, company names, and product names. Data is monitored from Google web search, blog search, video, groups, and news search.
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Blog - Also known as weblogs or web journals; often used by people to publish their personal writings. Blogs are now commonly used by corporations as well to communicate with consumers, fans, and critics alike. Because of today’s technology blogs have become fairly simple to setup and thus millions of people blog on a daily basis. Blogs have become a conduit for personal opinions; both good and bad.
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CGM - Consumer Generated Media - (CGM) originated as a reference to discussions started by consumers within online venues such as online forums, blogs, wikis, discussion lists etc., on products that they have purchased or services they have used. Shoppers and consumers who are researching products and services often rely on other consumers’ opinions when making buying decisions.
The term has evolved to include video, audio and multimedia posts created by consumers in support (or negative parody/in-protest) of products, brands and corporate institutions.
Popular Consumer Generated Content Sites:
· http://ripoffreport.com/
· http://www.epinions.com/
· http://www.rateitall.com/
Negative CGM - Criticism generated by consumers which appears on blogs or rating and review related websites.
Positive CGM - Positive reviews, ratings, and commentary posted by consumers.
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Flickr (flickr.com) - a Yahoo! operated website which allows users to upload, tag, and store photographs in various resolutions. Flickr allows comments on photographs and thus should be monitored for brand related photographs coinciding with negative comments.
Forums - Online discussion boards exist for nearly every topic and niche. Users create accounts and are then able to post new discussion topics or reply to existing topics. Forums are hotbeds for brand and reputation bashing.
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Google Pages - A free personal webspace hosting service by Google. Users can create profiles which tend to rank highly in search results due to their being attached to the “google.com” domain. See http://pages.google.com/ for more information.
Groups - Online groups range in size from 2 members to hundreds of thousands of members for broader topics. Internet giants such as Google, Yahoo, and MSN all have their own web-based group software.
Google Trends - Updated daily, this Google custom search engine focuses on keywords whose frequency of use has risen dramatically. Learn more at http://www.google.com/trends
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LinkedIn.com - A network for building business and professional profiles with connections to peers, colleagues, co-workers, and others. LinkedIn allows users to determine how they are connected to any given person, if they are connected in any way (i.e. You are connected to John Smith by your colleague Jessica Johnson). Learn more at http://www.linkedin.com/
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Moreover.com - Offers real-time tracking of more than 250,000 news articles per day. Learn more at http://www.moreover.com/
Myspace - The largest social networking website in the world. Acquired by News Corp, Inc in July of 2005, Myspace has grown immensely. Users create profiles, add friends, blog and add content to the network. Learn more at http://www.myspace.com/
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Opinmind.com - A site tracking opinions of more than 5 million bloggers. http://opinmind.com/
ORM - An acronym for online reputation management. Commonly referred to as brand reputation management, or search engine reputation management in reference to controlling how a brand is perceived by Internet users. Full scale management can include everything from promoting positive content to the top of search engine results to creating and managing interactive profiles on major social networking websites.
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Rollyo.com - A service allowing users to create their own search engines with results restricted to sites they know and trust. For example a “news” search engine could be created which will only return results from the domains cnn.com, fox.com, msnbc.msn.com, etc. Create an engine at http://rollyo.com/.
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URL - An acronym for uniform resource locator. URLs are generally used for web page addresses. A URL could be the location a profile page on Myspace, the homepage of Google, etc.
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