If your company name garners bad results on search engine searches, you need to step in and change your online reputation around. Your company name is a valuable asset and the backbone of your marketing and branding strategy. When it becomes tarnished, it is no exaggeration to say that your company’s future could be in danger. To repair a bad search result for your company name:

1. Send out good press releases. By “good” we mean well written and actually newsworthy – do not just send out quick press releases that explain the services or products your business offers. Press releases can induce the media to contact you. Plus, if you use free online PR networks, your press releases are fully searchable by search engines and can improve search engine results for your company name.
2. Set up a blog – or more than one blog – using the company name in both the title and the blog URL. Update frequently with short posts and be sure to set up a few separate pages that include an “About Us” and a mission statement.
3. Build HubPages and Squidoo lenses, using the company name in the title and URL. Both HubPages and Squidoo are nice because they do not require frequent updates, the way that blogs do. Spend a few hours up setting up your pages and you can enjoy better search results with no further effort.
4. Set up pages on networking and social media sites such as LinkedIn, Facebook, Friendster, and MySpace. The pages get indexed quickly and rise up search results quickly, replacing older, negative pages about your company. As an added bonus, you can create links to your LinkedIn, Facebook, Friendster, and MySpace pages from your web site, creating more traffic for both your web site and your social media sites.
5. Link all your lenses, blogs, web sites, and profiles together. Every time you create a new spot online, link to all your blogs and sites on it, and update your blogs and websites so that they link to your new spot online. This helps ensure that all the pages you create are indexed by search engine spiders quickly. This ensures that all these online spots show up on search results.
6. Create a custom RSS feed for your company name. Use Google news alerts and the Yahoo! News tool to keep alerted about any negative stories about your company name. Get a Technorati feed to monitor the blogs for any mentions of your company name. This lets you note potential problems – and respond to them – fast.
7. Look out for calls for guest bloggers and offer articles for guest blogger spots. This is a great way to ensure that your name gets on high traffic blogs. Make sure that your article will link back to your blog or company web site.
8. Find positive mentions of your company name online and link to these testimonials from your blogs, lenses, web sites, and social networking sites. Be sure to send the writer or blogger of kind mentions a thank you note or email.

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