In today’s world, where just about anyone can set up a free blog in minutes, negative blog articles can be a real problem for companies. A disgruntled customer can easily write up an article that negatively depicts your company and publish it almost instantly on a blog. Competitors, too, can depict your company in a less-than-flattering light in an article that gets published all over the Internet. If your company is being negatively depicted in blogs, there are many things that you can do:

1. Monitor blogs. Monitoring blogs in your industry as well as personal blogs can help you determine whether there are in fact any negative blog articles about your business being posted. While this can seem like a simple task, new blogs are created every day, so a professional reputation monitoring service will give you the best idea of what is being said about your business online.
2. Monitor trolls. In fairy tales, trolls are usually small creatures found under bridges. Online, trolls are people who deliberately create trouble for companies and for individuals by stirring up animosity or spreading negative comments. Trolls may take the time and effort to go from forum to forum bad-mouthing your company or may take the trouble to send out guest blog articles depicting your company in a negative light. You need to keep tabs on any Internet user who deliberately and regularly spreads negative information or misinformation about your business. You may try contacting trolls directly in order to get them to stop making negative comments about you online. If a troll is making untrue comments as well as negative comments, you may be able to get an attorney to send a cease-and-desist letter. However, keep in mind that many trolls are only encouraged by any attention — much like bullies.
3. Prioritize any blog post with negative comments about your company. If there are more than a few blog articles that depict your company in a bad light, you need to prioritize which blog articles are truly worth following up on. A blog article on a personal blog that simply depicts your company as underwhelming is far less serious than an article that slams your company and happens to appear on a high traffic blog or on a blog that is well respected in your industry. In general, you want to pick your battles.
4. Look for a blogger’s email or contact information. You can try contacting a blogger directly, offering to resolve a problem that the blogger has had with your business. However, keep in mind that the blogger may well post your e-mail on their blog. Therefore, be professional and kind, no matter how rule the blogger has been.
5. Respond to a blogger’s comments. When you do find a blog article that casts your company in a poor light, you can often use the comments feature to comment directly on the article. Identify yourself as the owner or company executive of your business, and offer to make things right.
6. Find ways to outrank bloggers. In some cases, a blogger simply does not want to make things right. He or she wants to complain. In these cases, it may be easier to use search engine optimization (SEO) to ensure that your own blogs, company web sites, and articles score higher on search engine rankings than the blog in question. The blog will eventually work its way lower and lower on the search engine rankings until it is no longer clearly visible to your potential customers.

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